Rose Maceration Mastication
May 21, 2009 – 4:39 pmMy beloved readers, I do not have to tell you that I have been around for a while and I have seen it all. Fellow winemakers here in Le Sud de France are tres furieux because Le EU (Now, THAT was a stupid idea, we should all be united as the FU) has decided to let winemakers make white wine and then add a drop of red, to get the pink colour that they want for le vin rose.
This process is not what I do at chez moi, but it has worked very well for le heathens at Gallo, Sutter Home and Jacobs Creek. So, if it makes us better able to compete with the cretins of the New World, then I am in favor. The big guys like Grands Chais will, I am sure, start making their version of le White Zinfandel.
My compatriots should not be so upset with this. If there is one thing that we have all learned, it is that quality, and style win out. If we continue to make our wines with authenticity, focusing on quality and being true to ourselves, then the change in the law doesn’t matter. It is about what we do for ourselves, our wines and our brands that makes them stand out in the global market. So, relaxing an arcane law that allows us, if we need, to be more competitive in the global market is a good thing. After all we don’t want the overlords controlling EVERYTHING we do, do we? Freedom from regulation will allow us all a greater ability to prosper.
5 Responses to “Rose Maceration Mastication”
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